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Apie skarmalus || TV3

2007-04-26, 12:18 | Maliciuos

TV3 istorija tokia pat trumpa, kaip ir nuobodi:

1992 m. gegužės 7 d. įregistruota uždaroji akcinė bendrovė “Tele-3″. Pirma komercinė televizija Lietuvoje. 1993 m. balandžio 11 d. “Tele-3″ pirmą kartą pasirodė eteryje.
1996 m. balandžio 18 d. bendrovei buvo iškelta bankroto byla, o tų pačių metų rudenį “Modern Times Group” (MTG) įsigijo pirmojo Lietuvoje komercinio televizijos kanalo “Tele - 3″ akcijų ir kanalas tradiciškai buvo pervadintas TV3.

Per penkiolika televizijos gyvavimo metų man įstrigo du dalykai - Liucija Baškauskaitė ir Vilma Čereškienė. Nežinau, kodėl prisimenu ponią Liuciją (gal dėl to, kad įkūrėja?), bet žinau, kodėl prisimenu ponią Vilmą - dėl jos smagaus keiksmažodžio. Beje jeigu tai būtų buvęs vyras jo karjera tikrai būtų pasibaigusi Vilniaus TV.

Ką aš noriu pasakyti? TV3 neturi veido. Turi tik išplaukusį pavieniais projektais ramstomą reitingų namelį. Už pečių stovintis koncernas TV3 neleido nusivažiuoti ir sugebėjo išleikyti lyderio pozicijas. Jeigu įsivaizduotume kiek lėšų sutaupo TV3 gaudama filmus ir serialus pagal bendrą korporatyvinę sutartį tai tikrai žinotume kaip prastai jie dirba kitus darbus. Nors ir neturėdami stipraus užnugario LNK visada apeidavo skandinavišką gigantą savo jaunatvišku entuziazmu, užsispyrimu, idėjomis ir darbu. Kodėl TV3 nesugeba taip dirbti, kaip LNK? Todėl, kad savininkų-koncerno ranka neleidžia būti lankstiems ir kūrybingiems. Neleidžia rizikuoti ir vystytis.

TV3 dirbo visai kitokiu principu perku-parduodu. Jie niekad nekūrė savo originalios produkcijos, o eteryje talpino nepkrilausomų prodiuserių projektus. LNK priešingai - labai daug investavo į tai ką jie rodo.

TV3 vykdoma politika - saugus būdas visada būti antriems. Net metus ar dvejus nežiūrėdamas televizijos gali pasakyti, jog įsijungęs TV3 visada rasi tą patį, o per Kalėdas galbūt pamatysim Titaniką.

Identitetas: seni blokbasteriai, rusiški gangsteriniai serialai, Nomeda ir Simpsonai.
TV3 yra stagnuojanti televizijos stotis, kuri jau seniai būtų užvertus kanopas, jeigu ne Dydžiojo Brolio ranka, nes tai daugiau mažiau tik retransliatorius. No offence ten dirbantiems žmonėms, bet pavieniai pavyzdžiai tiesiog skęsta bendram vaizde. Pabaigai: aš suprantu, kad yra tam tikrų dalykų trūkumas, bet nuo kada 69 Danguje, Yva kekšaitės ir Egidijus Dragūnas yra siūlomi vaikams kaip mylimiausi? Come on!

Apie skarmalus
I dalis LNK

  

Rodyk draugams

Kategorija: Editorial

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